UTNE
READER
"HUES:
I Love This Magazine!"
What's not to love about a magazine with
the tag line "A
woman's guide to power and attitude"? Funky and sassy, HUES
deos feminism third-wave style, in a voice that's fierce but
also fun. HUES-brand advice: What do you do when a perv stares
at your breasts? Punch him! Looking for some real-life "girl
power"? Investigate sisterhood--and learn how to masturbate.
It's that brand of in-your-face spunk--combined with an editorial
content that dares to question fashion-industry beauty--that
makes HUES one of the most interesting women's magazines on newsstands
today. While some of teh stories are a little rough around the
edges, it's clear that HUES has its heart--and head--in the right
place. It makes room for all kinds of women--not just white,
straight, skinny ones.
Something else cool about HUES is how it goe here--by sheer
young-womanpower. Founded in 1992 as a fashionable anti-fashion
statement by three University of Michigan students--Dyann Logwood
and sisters Tali and Ophira Edut--the magazine struggled along
for six years until the founders decided to put the title up
for sale. Prince and Princess Charming appeared in the form of
Joe Kelly and Nancy Gruver, publishers of the Duluth, Minnesota-based
New Moon: The Magazine for Girls. Now, with some money behind
their mouths, the HUES-sters will soon move from a quarterly
to a bimonthly schedule and, if Kelly and Gruver's successful
track record is any indication, reach a wider audience. (Andy
Steiner)
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